LinkedIn profile is the go-to business and employment online networking tool, it is the perfect place to generate business or find new employment opportunities.
However many neglect their profile, with a little time and effort invested in your profile you can be sure to open up a wealth of work opportunities. With this in mind, we have put together our five top tips to help get your profile up to standard and start generating new business opportunities for you.
Choosing a LinkedIn Profile Photo
This is your professional profile, not Facebook or Instagram, you must make sure to present yourself in a professional manner. This means no informal photos, i.e. no photos of you at a family birthday wearing a silly hat with a glass of bubbly in your hand it hardly instils confidence or professionalism.
Ideally take a headshot with a blank background, facing head on to the camera in portrait mode. The image needs to be between 400 (w) x 400 (h) pixels and 7680 (w) x 4320 (h) pixels to fit within LinkedIn image dimensions. Clean and simple presents an air of transparency and professionalism.
There is also an option to include a background image, dimensions of 1584 (w) x 396 (h) pixels. This image sits behind the profile photo like a banner. It is a great opportunity to display the work you have done or a current project you’re working on. Use any opportunity to display visual evidence of your work, as this will only strengthen your probability of work opportunities.
Detail Accurate Job Preferences
The more detail about your preferences the better the filtering process will be for those looking to hire you. Don’t try to widen your search, otherwise, you will end up wasting your time and recruiters time too.
Detail the job titles you’re suited to, locations you’re willing to work, availability, type of work – contract, part-time, full time etc.
It is recommended you pin three skills to your profile. When adding skills to your profile, consider what recruiters are searching for when looking for new employees or workers. It is similar to keywords for google searches, try to add relevant keywords to your skills which are most likely to be searched for by recruiters.
Champion your Work
This is your virtual CV, do not be afraid to shout about your achievements on your profile, you do not want to undersell yourself or miss an opportunity to attract attention.
Also share projects you have worked on or are currently working on, regularly posting these to your feed will get seen by others and potentially catch the eyes of recruiters and get shared around.
Be Authentic in Your Connections
Networking is key in any walk of life if you want to progress. Although there is a fine balance between networking too much and spreading yourself too thinly, it can also cause you to go through the motions and this can lead to coming across as inauthentic or online it can come across as stiff, impersonal and like an automated bot. However, connecting with key decision-makers at organisations in your industry will stand you in good stead and is not to be sniffed at.
When reaching out to connect rather than talking to them about your achievements and what you have done, try sending a nice message about content or previous work they have done and pick up on something you liked about it. Also engaging with content they share shows you’re following what they do and are supporting them.
Now it’s time to get over to your LinkedIn profile and start modifying, but remember your profile needs continual nurturing, publishing content and keeping your finger on the pulse of your industry to make sure you attract the opportunities to grow your business.