Five of The Best Small Business Tools in 2021


We appreciate the need to maximize your productivity as a small business owner while also being fiscally responsible. This is why we have put together a list of apps and tools to help you run your business in a smart and cost-effective way.


Google Workspace (Office Management)

Let’s start with arguably the most important and most useful of the lot. Google Workspace is an incredible tool with a range of products and features you can utilise within the workspace, it is your own digital cloud-based office.

Google Workspace plans start as low as £4.14 per user per month for Business Starter, £8.28 per user per month for Business Standard, and £13.80 per user per month for Business Plus.

Each plan includes;  Gmail; Drive (file storage and sync service); Meet (video conferencing service); Calendar; Chat; Docs; Sheets; Slides; Keep (note-taking service); sites (wiki and web page creation tool); Forms (survey administration software) and Sites (internal enterprise comms).

It also has the ability to integrate third-party applications into your Google Workspace, allowing for flexibility and the ability to operate your whole small business enterprise in one place.

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Mailchimp (Email Marketing Automation)

This is an email marketing platform perfect for small businesses. What makes it so attractive is their FREE plan which allows you to upload up to 2,000 contacts, send less than 12,000 email messages per month and use all the basic features required to set up and launch email marketing campaigns.

They also guide you through how to set up these campaigns, making it easy to use even if you’re a technophobe and provide you with helpful resources to make sure you can create the best campaign possible to reach your audience.

In addition to this, you can also create landing pages that are ideal for attracting and capturing new customer leads. Other features on the free plan include social posting, Facebook ads, Instagram ads and postcards.

Once you’re generating revenue and have some capital to reinvest into growing your business you can consider upgrading your plan to a paid tier to unlock more features.

For more information on the features and pricing, click here >>> 

Or sign up for FREE here >>> 


Wave (Finance Accounting App)

Wave is an app providing financial services and software for small businesses. Essentially you can sign up and use the following features for free:

  • Unlimited income and expense tracking
  • Track tax on sales and expenses
  • Add unlimited partners, collaborators or your assigned accountant
  • Fully functional double entry system
  • Generate end of year financial statements
  • Reports on overdue invoices & bills, cash flow and profit & loss
  • Unlimited bank and credit card account synchronizations
  • Easy to categorise tax income and expenses
  • Run multiple businesses in one account
  • Business performance in real-time through your dashboard
  • Invoice in any currency
  • Send estimates to clients and turn into invoices upon approval
  • Accept credit cards to get paid automatically
  • Personalise your invoices to fit your company
  • A selection of invoice templates
  • Unlimited receipt scanning
  • Seamless integration with Wave accounting software
  • Offline capture of receipts
  • Paperless receipts and spreadsheets
  • Take a photo of the receipt and the software will fill in the rest
  • Available of Android and iOS
  • Include receipts in accounting reports
  • Scan multiple receipts at the same time
  • No setup fee, monthly fees or hidden costs

The only cost is for online payments on a pay-per-use basis, see pricing info below:

Credit card processing

1.4% + 20p – per transaction for European issued cards

2.9% + 20p – per transaction for non-European issued cards

It makes things a whole lot easier when trying to manage your accounts on the go. Although it must be noted this is just for basic recording of your financial activity. You will still need to submit accounts to HMRC and possibly still get assistance from an accountant.

Sign up to Wave here for FREE >>> 


Zoom (video call software)

Since the pandemic Zoom has become a household name, as it has not just been useful for businesses but also for people connecting with family, friends and loved ones during lockdowns and travel restrictions.

However, its original use was for businesses to use for conference calls. Once again another tool that allows users to sign up for free and use a host of limited features for FREE.

The free tier includes:

  • Host up to 100 participants in a meeting
  • Group meetings for up to 40 minutes
  • Unlimited one-on-one Meetings

This is useful for scheduling business meetings with clients to discuss plans, as you can share screens and work on projects together in real-time. This ensures momentum is continued, especially when faced with travel limitations to go and meet clients in person. Depending on your line of work it also acts as great money and time-saving tool operating some meetings you may not normally have been able to host due to these obstacles.

Sign up for your FREE zoom account here >>> 



Paypal has become an omnipresent payment app for businesses worldwide. In large this is due to its excellent user experience and top-level credit card processing service.

They have also built an app that allows easy integration into payment gateways for eCommerce platforms, often requiring no more than a couple of clicks and an email address to buy or sell goods and services. We all know how important the customer journey is and the more simplistic the journey is the easier it is to convert those sales.

No monthly fees for their small business product, web payments standard with transactions fees only dependent on the volume of sales. 

With no hidden costs or monthly charges, it has become one of the most attractive and useful tools for small businesses or start-ups.

Sign up here >>>